About RetroFuzz

We specialise in connecting brands with consumers in ways that grow business. Our strength is turning real-world opportunities into clear and concise plans of action that are inspired by your brand, shaped by your customers and relentlessly focused on growth.

As an outsourced digital partner, we put the commercial interests of our clients’ first because we believe this is the best way to further our own. We provide deep expertise across the disciplines required to trade online: digital strategy, eCommerce, marketing, logistics and innovation, always adapting to the ever-changing landscape of retail online.

As a small independent business, you will benefit from our nimble working practices and our belief in the power of relationship building. Unlike many agencies, our approach will always give you direct access to our expertise, tailored to your specific requirements.

We believe in building enduring Brands

We know what brands mean to our clients and their customers, and we believe that strong brands with powerful messages have a real opportunity to shape the world we live in. We believe that the strength of your brand story directly correlates with the amount of success you will achieve online, and we will do everything in our power to ensure your brand is never compromised.

We believe in Outcomes over Outputs

We know that we aren’t just building your website, we are building your brand and your business. As an outsourced digital partner, we always ensure that our guidance puts your commercial interests first, because we truly believe this is the only way to further our own.

We believe in being Customer Centric

Being truly customer centric means we are constantly in touch with your customers and are looking for new ways to learn more about them: how they feel, how they think and how they behave. What they believe, their wishes and their hopes. It’s our mission to provide value for your customers every time they interact with your brand, your platform and your products.

We believe digital doesn’t have to be daunting

We provide deep expertise across the disciplines required to trade online: digital strategy, eCommerce, marketing, logistics and innovation. Unlike many agencies, you will always have direct access to the experience and expertise of our best people. Our strength lies in turning real-world business opportunities into clear and concise plans of action inspired by your brand, shaped by your customers and relentlessly focused on growth.

Jonathan McNamara Photo

Jonathan McNamara

CEO

Since launching RetroFuzz in 2007, Jonathan has delivered thousands of projects across digital channels including campaigns for artists like U2, Lady Gaga and Arctic Monkeys; industry altering services for companies like Spotify, Kobalt and Songkick; and eCommerce experiences for global lifestyle brands like Bear Grylls, Adidas, Lee and Wrangler.

Jonathan believes that brand values and customer needs should be put at the heart of any digital experience and is passionate about creating data-driven eCommerce solutions that increase engagement, improve conversion and build brand equity.

Blog posts by Jonathan
Matt Kendall Photo

Matt Kendall

Creative Director

Co-Founder Matt has worked in digital for over 20 years and works across all our  eCommerce projects for brands like Lee, Eastpak, Adidas and Wrangler.  Matt’s strength is in leading the UX and creative teams to deliver a clients first eCommerce store.  His current project is the launch of a global online shop for Bear Grylls - launching Q2 2019.

Matt is also an Industry Lead, Creative Coach and Mentor for both Hyper Island and IDEO U, and guest lectures on customer experience at universities and industry workshops.

Blog posts by Matt
Amanda Johnson Photo

Amanda Johnson

Head of User Experience

As Head of User Experience at RetroFuzz, Amanda’s role touches all stages of the client relationship. From demonstrating our track record and service offering to potential clients, interviewing stakeholders and audiences to unearth opportunities, through to aligning these findings with our client's business priorities. These strategic work modes are supplemented with exploratory design thinking via prototyping, IA definition, usability testing, and optimisation workstreams.

Within the greater UX industry, she has presented on UX skills and concepts at Hyper Island and lectured at the Manchester Fashion Institute.

Blog posts by Amanda

Josie McNamara

Head of Communications

Following 20 years working in sports marketing for global lifestyle brands and national governing bodies, Josie now looks after our brand and communications strategy at RetroFuzz and our clients through integrated marketing and PR activities.

As an outsourced digital partner, we put the commercial interests of our clients’ first because we believe this is the best way to further our own. We provide deep expertise across the disciplines required to trade online: digital strategy, eCommerce, marketing, logistics and innovation, always adapting to the ever-changing landscape of retail online.

As a small independent business, you will benefit from our nimble working practices and our belief in the power of relationship building. Unlike many agencies, our approach will always give you direct access to our expertise, tailored to your specific requirements.

We believe in building enduring Brands

We know what brands mean to our clients and their customers, and we believe that strong brands with powerful messages have a real opportunity to shape the world we live in. We believe that the strength of your brand story directly correlates with the amount of success you will achieve online, and we will do everything in our power to ensure your brand is never compromised.

We believe in Outcomes over Outputs

We know that we aren’t just building your website, we are building your brand and your business. As an outsourced digital partner, we always ensure that our guidance puts your commercial interests first, because we truly believe this is the only way to further our own.

We believe in being Customer Centric

Being truly customer centric means we are constantly in touch with your customers and are looking for new ways to learn more about them: how they feel, how they think and how they behave. What they believe, their wishes and their hopes. It’s our mission to provide value for your customers every time they interact with your brand, your platform and your products.

We believe digital doesn’t have to be daunting

We provide deep expertise across the disciplines required to trade online: digital strategy, eCommerce, marketing, logistics and innovation. Unlike many agencies, you will always have direct access to the experience and expertise of our best people. Our strength lies in turning real-world business opportunities into clear and concise plans of action inspired by your brand, shaped by your customers and relentlessly focused on growth.

Who we are

Jonathan McNamara Photo

Jonathan McNamara

CEO

Since launching RetroFuzz in 2007, Jonathan has delivered thousands of projects across digital channels including campaigns for artists like U2, Lady Gaga and Arctic Monkeys; industry altering services for companies like Spotify, Kobalt and Songkick; and eCommerce experiences for global lifestyle brands like Bear Grylls, Adidas, Lee and Wrangler.

Jonathan believes that brand values and customer needs should be put at the heart of any digital experience and is passionate about creating data-driven eCommerce solutions that increase engagement, improve conversion and build brand equity.

Blog posts by Jonathan
Matt Kendall Photo

Matt Kendall

Creative Director

Co-Founder Matt has worked in digital for over 20 years and works across all our  eCommerce projects for brands like Lee, Eastpak, Adidas and Wrangler.  Matt’s strength is in leading the UX and creative teams to deliver a clients first eCommerce store.  His current project is the launch of a global online shop for Bear Grylls - launching Q2 2019.

Matt is also an Industry Lead, Creative Coach and Mentor for both Hyper Island and IDEO U, and guest lectures on customer experience at universities and industry workshops.

Blog posts by Matt
Amanda Johnson Photo

Amanda Johnson

Head of User Experience

As Head of User Experience at RetroFuzz, Amanda’s role touches all stages of the client relationship. From demonstrating our track record and service offering to potential clients, interviewing stakeholders and audiences to unearth opportunities, through to aligning these findings with our client's business priorities. These strategic work modes are supplemented with exploratory design thinking via prototyping, IA definition, usability testing, and optimisation workstreams.

Within the greater UX industry, she has presented on UX skills and concepts at Hyper Island and lectured at the Manchester Fashion Institute.

Blog posts by Amanda

Josie McNamara

Head of Communications

Following 20 years working in sports marketing for global lifestyle brands and national governing bodies, Josie now looks after our brand and communications strategy at RetroFuzz and our clients through integrated marketing and PR activities.

Over our 12 year history we've worked with some of the biggest brands - and bands - in the world.

adidas originals logoBear Grylls logoBeafeater Gin logoeastpak Bags logoGinetta Cars logoLee Jeans logoLevis logoNOW That's What I Call Music logoPRS Music LogoSony Music logoSpotify logoUniversal Music logoVolcom Stone logoWarner Music Group logoWrangler Jeans logo

As part of our ongoing relationship with iconic denim brand Wrangler we introduced ‘Born Ready’, a new pan-European digital platform and brand product offering, through responsive eCommerce and contextual omnichannel messaging.

The Born Ready platform brings to life Wrangler’s personality and philosophy – a commitment to creating innovative denim products that prepare you for adventure.The new ‘Ready Range’ launches product innovations such as Rain Ready and Cold Ready jeans to give everyday adventurers the freedom to transition seamlessly from work and city life to the great outdoors in style.

With the brand aiming to be category leaders in performance denim our goal was to clearly present their commitment to denim innovation and display new product offerings through a best-in-class digital experience.

Given that this is the first brand campaign in several years, we realised digital gave us the chance to speak on a local level to consumers that hadn’t been spoken to for some time.

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