UX Design for eCommerce

We develop ideas into final designs and work with development teams to implement eCommerce user experience improvements.

How our process works

What we do

Phase 1

Understand your key objectives

We will work with you and your stakeholders to understand all of the key objectives for your website over the coming months. We need to know where you’re headed in order to deliver actionable insight right away.

Phase 2

Dig into the data

Using Google’s HEART framework, we will uncover the story your data tells about how customers use your website. This overview provides a road-map pointing to areas most in need of performance improvements.

Phase 3

Speak to your audience

But data only tells us objective fact: what is happening. By speaking to your audience, we will gather subjective insight into why it is happening: what real customers think of your website.

Phase 4

Create insight and action report

We will then distill our findings and related suggestions down into a final insight and recommendations report. This will be discussed with you via an in-person meeting or a screen share, then shared via email.

What you get

Identify how your customers are using your website

Who they are, what they are doing, when they are visiting your site, where they are visiting from, how they got there and the journey they are taking on your website.

Improve your customer experience

Proactively identify opportunities to amplify your brands message and reduce friction in order to deliver experiences in line with what customers have come to expect.

Measure and learn

Identify which metrics are important in order to better review the performance of your website and invest your budget correctly.

Focus your efforts

Identify areas of revenue and profit growth to focus on to maximise returns.

Yesterday’s amazing experience is today’s average experience, and as eCommerce matures users expect added elements of surprise and delight. We want your users to have a true brand experience on your site and not just be presented with a standard out of the box solution.

We continue your users journey from acquisition through a happy path that showcases the best of your brand personality whilst providing them with the experience you want to be remembered for.

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As part of our ongoing relationship with iconic denim brand Wrangler we introduced ‘Born Ready’, a new pan-European digital platform and brand product offering, through responsive eCommerce and contextual omnichannel messaging.

The Born Ready platform brings to life Wrangler’s personality and philosophy – a commitment to creating innovative denim products that prepare you for adventure.The new ‘Ready Range’ launches product innovations such as Rain Ready and Cold Ready jeans to give everyday adventurers the freedom to transition seamlessly from work and city life to the great outdoors in style.

With the brand aiming to be category leaders in performance denim our goal was to clearly present their commitment to denim innovation and display new product offerings through a best-in-class digital experience.

Given that this is the first brand campaign in several years, we realised digital gave us the chance to speak on a local level to consumers that hadn’t been spoken to for some time.

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