Though our working practices have evolved over the course of hundreds of projects, our expertise has been consistently refined with this belief in mind to ensure our clients continually benefit from working with us.
We will work with you and your stakeholders to understand all of the key objectives for your website over the coming months. We need to know where you’re headed in order to deliver actionable insight right away.
Using Google’s HEART framework, we will uncover the story your data tells about how customers use your website. This overview provides a road-map pointing to areas most in need of performance improvements.
But data only tells us objective fact: what is happening. By speaking to your audience, we will gather subjective insight into why it is happening: what real customers think of your website.
We will then distill our findings and related suggestions down into a final insight and recommendations report. This will be discussed with you via an in-person meeting or a screen share, then shared via email.
Who they are, what they are doing, when they are visiting your site, where they are visiting from, how they got there and the journey they are taking on your website.
Proactively identify opportunities to amplify your brands message and reduce friction in order to deliver experiences in line with what customers have come to expect.
Identify which metrics are important in order to better review the performance of your website and invest your budget correctly.
Identify areas of revenue and profit growth to focus on to maximise returns.
Every client we work with goes through a free Health Check procedure in order for us to identify potential areas for further exploration and also establish a firm baseline of understanding to work from.
We believe that deep insights are critical to making great user experience decisions, which means we need to ensure that you are correctly collecting accurate and useful data. This helps prioritise the findings from the Healthcheck into your key opportunities.
Once we have data to support the initial findings, we’ll prioritise opportunities with you before prototyping suggested solutions for Usability Testing, before creating a production plan for their launch on the site.
We turn insights into final designs and work with the development team to handover and QA. We're all about the pixel details at this stage, pushing to build delight on top of the insight. Any further analytics required to measure the impact will also be added at this stage.
We thrive working as an extension of your team and getting to know your Business, no matter what your requirements are. Our experience working embedded within client teams has taught us how to build strong relationships based on helping each other perform.