Our working practices have been continually refined with this belief in mind to ensure that we consistently maximise your return on investment in eCommerce.
We will work with you and your stakeholders to understand all of the key objectives for your website over the coming months. We need to know where you’re headed in order to deliver actionable insight right away.
Using Google’s HEART framework, we will uncover the story your data tells about how customers use your website. This overview provides a road-map pointing to areas most in need of performance improvements.
But data only tells us objective fact: what is happening. By speaking to your audience, we will gather subjective insight into why it is happening: what real customers think of your website.
We will then distill our findings and related suggestions down into a final insight and recommendations report. This will be discussed with you via an in-person meeting or a screen share, then shared via email.
Who they are, what they are doing, when they are visiting your site, where they are visiting from, how they got there and the journey they are taking on your website.
Proactively identify opportunities to amplify your brands message and reduce friction in order to deliver experiences in line with what customers have come to expect.
Identify which metrics are important in order to better review the performance of your website and invest your budget correctly.
Identify areas of revenue and profit growth to focus on to maximise returns.
An exhaustive list of over 200 checks, conducted from three different customer perspectives – Optimising Performance, Increasing Motivation and Reducing Friction - resulting in a report that clearly identifies which areas of your eCommerce presence need attention.
From quick wins through to longer term opportunities - and everything in between - all viewed through the lens of maximising your return on investment in eCommerce.
With customers now buying more online, expectations around eCommerce experiences are changing rapidly. As such, action must be taken based on the specific requirements of your customers, not based on industry trends or opinions.
In light of this, well organised customer data is one of the most valuable assets your brand can have, and the insight that can be derived from it is the most effective tool available to inform the most suitable eCommerce experience for your customers.
Data may tell us what is happening on your website, but not why. Our user research process combines data analysis with user interviews to create a deeper understanding of your opportunities for growth.
We turn insights into final designs and work with the eCommerce development team to handover and QA. We're all about the pixel details at this stage, pushing to build delight on top of the insight. Any further analytics required to measure the impact will also be added at this stage.
We thrive working as an extension of your team and getting to know your Business, no matter what your requirements are. Our experience working embedded within client teams has taught us how to build strong relationships based on helping each other perform.