Consumers expect your eCommerce website to load quickly, work perfectly and be accessible, regardless of how they are connected or which device they are browsing on. Ensuring this is the case with some simple changes can often lead to lower bounce rates and more page views, resulting in your users being more engaged, conversion rates improving and revenues increasing.
Does my website load quickly, display correctly across devices and adhere to best practices?
The first goal of your website must be to inspire and motivate your customers to give their attention to your products and educate them about the the role your brand plays in their life. An educated and inspired customer is an engaged and loyal customer.
Does my website inspire users to engage? How am I capturing their attention?
The flip side of motivation is friction. Very often in eCommerce, customers will come across areas that don't behave in line with expectations that can hinder their progress toward completing a purchase. These barriers are often easily fixed, and can mean the difference between a customer making a purchase or going elsewhere.
Does my website make it easy for users to achieve what they set out to do?