Most sites lose visitors while loading - but a fast load can lead to higher user engagement, more page views, and improved conversion. Every second saved could increase conversions.
Does your website perform well technically and adhere to best practices?
The first goal of a website is to motivate your customers to dedicate their precious attention to both your product and the role you play in their life.
Does your website inspire users to engage with you? How are you helping them decide to give you their attention?
The flip side of motivation is friction. These are barriers - often easily fixed - that make the customer experience difficult and potentially lead to users abandoning your site.
Does your website make it easy for users to achieve what they set out to do?