Celebrating 70 years of Wrangler with a campaign microsite

To celebrate Wrangler's 70th birthday and introduce the brand to a younger audience we created an experience that's part lookbook, part archive, and all things Wrangler.

What did RetroFuzz do?

To launch its new season's range and connect with an audience excited by retro trends, we helped Wrangler celebrate its 70-year legacy with a digital celebration full of retro flair and packed with gems from a vast archive of vintage campaign photography.

70 Years of Wrangler is a celebration of the denim brand's history and a place to discover its retro-inspired anniversary collection. The site is full of classic photos and ads from Wrangler's vast archive. It's part lookbook, part archive, and all things Wrangler.

To connect this dedicated microsite to the eCommerce experience, Shoppable products are highlighted with direct links to purchase on the brand's eCommerce store.

With a campaign project like this we worked with Performance Marketing, SEO, CRM, and Digital Analysts, shaping the planning and reporting before the creative had begun.

What was the outcome?

Engagements statistics showed this new demographic were engaging with the brand like never before, and the site received attention far and wide - attracting a four page showcase in industry press.

What did RetroFuzz do?

To launch its new season's range and connect with an audience excited by retro trends, we helped Wrangler celebrate its 70-year legacy with a digital celebration full of retro flair and packed with gems from a vast archive of vintage campaign photography.

70 Years of Wrangler is a celebration of the denim brand's history and a place to discover its retro-inspired anniversary collection. The site is full of classic photos and ads from Wrangler's vast archive. It's part lookbook, part archive, and all things Wrangler.

To connect this dedicated microsite to the eCommerce experience, Shoppable products are highlighted with direct links to purchase on the brand's eCommerce store.

With a campaign project like this we worked with Performance Marketing, SEO, CRM, and Digital Analysts, shaping the planning and reporting before the creative had begun.

What was the outcome?

Engagements statistics showed this new demographic were engaging with the brand like never before, and the site received attention far and wide, attracting a four-page showcase in industry press.

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As part of our ongoing relationship with iconic denim brand Wrangler we introduced ‘Born Ready’, a new pan-European digital platform and brand product offering, through responsive eCommerce and contextual omnichannel messaging.

The Born Ready platform brings to life Wrangler’s personality and philosophy – a commitment to creating innovative denim products that prepare you for adventure.The new ‘Ready Range’ launches product innovations such as Rain Ready and Cold Ready jeans to give everyday adventurers the freedom to transition seamlessly from work and city life to the great outdoors in style.

With the brand aiming to be category leaders in performance denim our goal was to clearly present their commitment to denim innovation and display new product offerings through a best-in-class digital experience.

Given that this is the first brand campaign in several years, we realised digital gave us the chance to speak on a local level to consumers that hadn’t been spoken to for some time.

Further reading

Wrangler Weather Reactive eCommerce

With the brand aiming to be category leaders in performance denim after launching their own eCommerce Channel, our goal was to present Wrangler’s denim innovation and new product offerings in a way that engaged customers across multiple physical and digital touch points through a best-in-class digital experience, consistent throughout their shopping journey.

Read More

Wrangler Weather Reactive eCommerce

With a new brand positioning attracting a cult following amongst a younger audience on social channels, we decided we had to figure out how to reflect the brand's unique voice on their eCommerce website with better content pages and a shopping journey to match.

Read More
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