Josie McNamara

RetroFuzz launch branded eCommerce platform for Bear Grylls

Josie McNamara

As part of an eCommerce strategy to expand the capability of the Bear Grylls brand globally, specialist consultancy RetroFuzz have created and launched a branded platform through which Bear Grylls’ product range is sold. Working with the team behind the renowned world adventurer, RetroFuzz continue to consult on how to broaden the digital footprint of the Bear Grylls brand.

“Over the last 12 months, we've been focused on creating and implementing a digital strategy to build a Direct to Consumer business for Bear Grylls Ventures. Like us, BGV is a small, focused operation with a strong understanding of the power of brand. Acting as their digital arm, RetroFuzz have become an extension of the Bear Grylls’ team, setting up the foundation of the brand’s digital and eCommerce strategy and using our expertise to transform the brand’s global digital offering.”

Jonathan McNamara - CEO - RetroFuzz

“For some time we have felt the need to build an eCommerce experience that would enable Bear’s wonderful audience to equip themselves for adventure whilst building brand loyalty and bringing sustainable growth to Bear Grylls Ventures. The specialist, in-depth knowledge and commercial acumen that RetroFuzz has is exactly what we were looking for in a digital partner and we are enjoying our working relationship with them.” 

Rupert Tate, CEO - Bear Grylls Ventures.

Visit the Bear Grylls Official store here

As part of our ongoing relationship with iconic denim brand Wrangler we introduced ‘Born Ready’, a new pan-European digital platform and brand product offering, through responsive eCommerce and contextual omnichannel messaging.

The Born Ready platform brings to life Wrangler’s personality and philosophy – a commitment to creating innovative denim products that prepare you for adventure.The new ‘Ready Range’ launches product innovations such as Rain Ready and Cold Ready jeans to give everyday adventurers the freedom to transition seamlessly from work and city life to the great outdoors in style.

With the brand aiming to be category leaders in performance denim our goal was to clearly present their commitment to denim innovation and display new product offerings through a best-in-class digital experience.

Given that this is the first brand campaign in several years, we realised digital gave us the chance to speak on a local level to consumers that hadn’t been spoken to for some time.

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