RetroFuzz launch branded eCommerce platform for Bear Grylls

As part of an eCommerce strategy to expand the capability of the Bear Grylls brand globally, specialist consultancy RetroFuzz have created and launched a branded platform through which Bear Grylls’ product range is sold. Working with the team behind the renowned world adventurer, RetroFuzz continue to consult on how to broaden the digital footprint of the Bear Grylls brand.

“Over the last 12 months, we've been focused on creating and implementing a digital strategy to build a Direct to Consumer business for Bear Grylls Ventures. Like us, BGV is a small, focused operation with a strong understanding of the power of brand. Acting as their digital arm, RetroFuzz have become an extension of the Bear Grylls’ team, setting up the foundation of the brand’s digital and eCommerce strategy and using our expertise to transform the brand’s global digital offering.”

Jonathan McNamara - CEO - RetroFuzz

“For some time we have felt the need to build an eCommerce experience that would enable Bear’s wonderful audience to equip themselves for adventure whilst building brand loyalty and bringing sustainable growth to Bear Grylls Ventures. The specialist, in-depth knowledge and commercial acumen that RetroFuzz has is exactly what we were looking for in a digital partner and we are enjoying our working relationship with them.” 

Rupert Tate, CEO - Bear Grylls Ventures.

Visit the Bear Grylls Official store here

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