Amanda Johnson

RetroFuzz to join Manchester's Digital Futures Ambassadors programme

Amanda Johnson

To become a leading digital city, Greater Manchester needs a talent pipeline full of skilled people ready to enter the industry and we want to help future-proof our tech talent pipeline. So we've signed up to become a Digital Futures Ambassador, a brilliant initiative by Manchester Digital to help ensure a brighter digital future for both Greater Manchester’s young people and tech sector alike.

Digital Futures is a GMCA-backed programme that uses industry support to encourage Greater Manchester’s young people to pursue careers within the digital sector. By 2035, Greater Manchester’s digital and creative sector will require an additional 22,000 roles in order to sustain itself. This figure is staggering. Even more staggering when you consider that right here, in 2019, we are already experiencing a skills shortage so severe that one-third of our region’s digital businesses have reported turning away work due to a lack of talent.

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As part of our ongoing relationship with iconic denim brand Wrangler we introduced ‘Born Ready’, a new pan-European digital platform and brand product offering, through responsive eCommerce and contextual omnichannel messaging.

The Born Ready platform brings to life Wrangler’s personality and philosophy – a commitment to creating innovative denim products that prepare you for adventure.The new ‘Ready Range’ launches product innovations such as Rain Ready and Cold Ready jeans to give everyday adventurers the freedom to transition seamlessly from work and city life to the great outdoors in style.

With the brand aiming to be category leaders in performance denim our goal was to clearly present their commitment to denim innovation and display new product offerings through a best-in-class digital experience.

Given that this is the first brand campaign in several years, we realised digital gave us the chance to speak on a local level to consumers that hadn’t been spoken to for some time.

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