Blog

What we've been doing, thinking about, and researching in the eCommerce space.

RetroFuzz | eCommerce User Experience Design Consultancy Manchester

The power of conversation in UX Research

Amanda Johnson RetroFuzz

by Amanda Johnson

I’m often asked by clients why I believe so strongly in having real conversations with an audience. After all, why spending time and money on in-depth research when there are tools like Google Analytics or industry reports already in existence? But, this kind of research brings them closer to their audience - the end user - and gives their digital project the best chance of success.

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We want to make a difference in how brands approach digital | RetroFuzz

In the pursuit of best practice

Jonathan McNamara RetroFuzz

by Jonathan McNamara

Like most of us, I had no idea what the internet would become. But from that first day online in 1997, I was passionate about it, I wanted to learn all I could. At 16, I had already learned how best to connect an audience with a brand, through digital. In that case, it happened to be a band, but those principles remain.

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RetroFuzz | eCommerce User Experience Design Consultancy Manchester

Clearing the path to facilitate change - the value of simplicity

Matt Kendall RetroFuzz

by Matt Kendall

There’s a phrase in the industry I like, which is: “do the right thing, then do the thing right.” At RetroFuzz, we begin every partnership with a client by defining what that ‘right thing’ is.

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RetroFuzz | eCommerce User Experience Design Consultancy Manchester

At the heart of it all - Bear Grylls Ventures and what’s next.

Jonathan McNamara RetroFuzz

by Jonathan McNamara

Our conversation with Bear Grylls’ team began in September of last year. Like us, Bear Grylls Ventures is a small, focused operation with an unbelievable passion for the brand. But they were struggling to understand digital, ecommerce and marketing.

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RetroFuzz | eCommerce User Experience Design Consultancy Manchester

What to expect in 2019

Matt Kendall RetroFuzz

by Matt Kendall

As 2018 came to an end, we spent some time thinking about what the digital sector can expect from the year ahead. Here are our predictions for what the industry should be anticipating - and implementing - in 2019.

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RetroFuzz | eCommerce User Experience Design Consultancy Manchester

How to run a Customer Journey Mapping Workshop

Matt Kendall RetroFuzz

by Matt Kendall

We often talk about ‘customer moments’ in our design research process to help us create insights. A workshop that creates a map of the customer’s journey gives us the opportunity to find these moments - the moments that really matter in creating a positive customer experience.

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RetroFuzz | eCommerce User Experience Design Consultancy Manchester

Listening to your customers to inform design decisions

Amanda Johnson RetroFuzz

by Amanda Johnson

Conducting quantitave and qualitative user research allows us to report findings that described a multi-layered picture of a user’s needs and behaviours - that most importantly - were backed by a strong combination of both statistical data and empirical learnings.

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RetroFuzz | eCommerce User Experience Design Consultancy Manchester

The Importance of Community in the ever-changing world of Creative Leadership

Matt Kendall RetroFuzz

by Matt Kendall

Growing up I didn’t know anyone who worked in the creative fields. Nor, in fact, in any kind of leadership capacity. Entrepreneurs were people I often saw on the television, so distant from my world that the thought never crossed my mind that I could end up on that same path.

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RetroFuzz | eCommerce User Experience Design Consultancy Manchester

Moving on.
AKA, Ikigai for Dummies


Jonathan McNamara RetroFuzz

by Jonathan McNamara

A large number of people reading this will know of RetroFuzz as a creative agency working at the intersection of music, design and technology. From  2004 to 2016 we designed and built websites, apps, products and platforms for pretty much every artist and label going. But, it was clear that things needed to change. The question was to what?

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RetroFuzz | eCommerce User Experience Design Consultancy Manchester

The value of user experience design for eCommerce Brands

Jonathan McNamara RetroFuzz

by Jonathan McNamara

Most marketers are familiar with the concept of user experience (UX) design in relation to their brand and eCommerce website. But many may not necessarily have had the opportunity to examine the real value it can bring for their customers, their brand and their business.

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RetroFuzz | eCommerce User Experience Design Consultancy Manchester

How to build a luxury brand online

Matt Kendall RetroFuzz

by Matt Kendall

Maxwell - Scott is a British born leather makers based in North Yorkshire who stand for impeccable craftsmanship and timeless design. As part of the Maxwell-Scott Broadsheet - a place to discuss business-related subjects with a range of industry experts - they asked us to share our thoughts on how to build a luxury brand online…

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