What's happening in digital brand building.

What we've been working on, thinking about, and researching more about in the eCommerce and brand building industry.

The rise of the Digitally Native Vertical Brand - Spotlight on UK and European DNVB
Matt Kendall

There is disruption happening in the eCommerce space, much of which is being caused by a specific type of startup brand. We became interested in the likes of Warby Parker, Casper, Everlane and Bonobos not just for their approach to business but also the emphasis they placed on user experience as part of the entire service offering.

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The power of conversation in UX Research
Amanda Johnson

I’m often asked by clients why I believe so strongly in having real conversations with an audience. I’ve encountered some resistance to the concept of spending time and money on in-depth research when there are tools like Google Analytics or industry reports that offer quick snapshots of audiences. A client might think that they know their audience well enough that their own ideas for a product or service will suffice.

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In the pursuit of best practice
Jonathan McNamara

Like most of us, I had no idea what the internet would become. But from that first day online in 1997, I was passionate about it, I wanted to learn all I could. At 16, I had already learned how best to connect an audience with a brand, through digital. In that case, it happened to be a band, but those principles remain.

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Clearing the path to facilitate change - the value of simplicity
Matt Kendall

There’s a phrase in the industry I like, which is: “do the right thing, then do the thing right.” At RetroFuzz, we begin every partnership with a client by defining what that ‘right thing’ is.

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At the Heart of It All - Bear Grylls Ventures and What’s Next.
Jonathan McNamara

Our conversation with Bear Grylls’ team began in September of last year. Like us, Bear Grylls Ventures is a small, focused operation with an unbelievable passion for the brand. But they were struggling to understand digital, ecommerce and marketing.

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What to expect in 2019
Matt Kendall

As 2018 came to an end, we spent some time thinking about what the digital sector can expect from the year ahead. Here are our predictions for what the industry should be anticipating - and implementing - in 2019.

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How to run a Customer Journey Mapping Workshop
Matt Kendall

We often talk about ‘customer moments’ in our design research process to help us create insights. A workshop that creates a map of the customer’s journey gives us the opportunity to find these moments - the moments that really matter in creating a positive customer experience.

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Listening to your customers to inform design decisions
Amanda Johnson

Conducting quantitave and qualitative user research allows us to report findings that described a multi-layered picture of a user’s needs and behaviours - that most importantly - were backed by a strong combination of both statistical data and empirical learnings.

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The Importance of Community in the ever-changing world of Creative Leadership
Matt Kendall

Growing up I didn’t know anyone who worked in the creative fields. Nor, in fact, in any kind of leadership capacity. Entrepreneurs were people I often saw on the television, so distant from my world that the thought never crossed my mind that I could end up on that same path.

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How to Re-position your Business in the Real World. AKA, Ikigai for Dummies.

Jonathan McNamara

A large number of people reading this will know of RetroFuzz as a creative agency working at the intersection of music, design and technology. From 2004 to 2016 we designed and built websites, apps, products and platforms for pretty much every artist and label going. But, it was clear that things needed to change. The question was to what?

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The value of user experience design for brands with eCommerce websites
Jonathan McNamara

Most marketers are familiar with the concept of user experience (UX) design in relation to their brand and eCommerce website. But many may not necessarily have had the opportunity to examine the real value it can bring for their customers, their brand and their business.

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How to build a luxury brand online
Matt Kendall

Maxwell - Scott is a British born leather makers based in North Yorkshire who stand for impeccable craftsmanship and timeless design. As part of the Maxwell-Scott Broadsheet - a place to discuss business-related subjects with a range of industry experts - they asked us to share our thoughts on how to build a luxury brand online…

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