Here’s how our story started
Born in the Manchester music scene, we cut our teeth during the disruptive rise of digital. Bands and brands were stepping into streaming and starting to explore eCommerce.
As MySpace and MSN melted into Facebook, we thrived in the digital wild west. There were new frontiers and uncharted challenges to take on. Clients would come to us with a problem, and we’d find a digital solution - even if we had to find out how.
Fashion and music brands valued our detailed digital thinking. They loved the fact that we knew how to get great products in front of consumers through interesting channels. We made a name for ourselves. A reputation. U2, Greenday, One Direction, Arctic Monkeys, Lady Gaga, The Stone Roses, The Streets, Noel Gallagher - it's safe to say we were the industry go to.
But as the digital music scene crumbled, the budgets and timescales shrivelled. The focus on where they spent money - and how that industry believed things should be done - no longer resonated with us. So, like the best artists, we reinvented ourselves.
We took our digital expertise and our battle scars and started working with brands who have a deeper mission. They value our rolled-sleeves-up way of working and trust us to deliver digital results.
Today our skinny jeans aren’t as skinny. But we’re still using everything we learned to make sure the brands we work with stay ahead, scale faster and don't lose their way.
And that’s music to their ears
The RetroFuzz lineup
Jonathan McNamara - Founder and CEO
I’m a firm believer that every brand should be customer-centric. It’s about building a fanbase, a following, not just one-and-done buyers.That's something I learned from my time delivering eCommerce for the likes of Arctic Monkeys, Spotify and Songkick. Today, I still apply these principles when we work with global lifestyle brands like Adidas, Lee and Wrangler. Because the best eCommerce is about people, passion and purpose - not just data and digital.
Matt Kendall - Founder and CEO
I've worked in digital for over 20 years, which is forever in tech terms. As a creative, I love seeing the vision come to life for brands like Bear Grylls, Wrangler and Eastpak. When I'm not knee-deep in delivery, you can catch me chatting to the next generation about customer experience at universities and industry workshops. And that's on top of being an Industry Lead, Creative Coach and Mentor for both Hyper Island and IDEO U.
Amanda Johnson - Head of UX