Take That

The lads popped in for a brew a few weeks back to discuss how best they could tell the world about their new album which is released in November. We'd heard the rumours but we were still as surprised as anyone when Robbie walked through the door!

Between us we had a quick chat and came up with the idea of a viral campaign that would encourage their fans to sign-up or login using their Facebook or Twitter accounts. In return they would receive an exclusive picture of the band - with Robbie - sat in the studio working on their album.

It was pretty nerve-racking watching the 6 o'clock news and waiting for the announcement to run before we put our page live, but it was all worth it when we watched the page views going through the roof over the following hours.

Only some of this is true.