This whole project is based around this gnome called Deadly. Apparently he's quite a mischievous chap and gets up to all kinds of things he shouldn't. Our task was to create a website that would enable users of the website to download a printable Deadly and create their own video and/or photograph featuring him in it. The more mischievous the submissions the better, and the better the video the better the prize.
We used a mixture of standard data capture, Facebook and Twitter logins and the YouTube API to create a website that would allow Firetrap to capture both user submissions and data in a simple, straight forward way that wouldn't scare users off.
Seemed to do the trick.